Friday, March 8, 2019

1969 clothing book that is transitional

Mattel also had a transitional booklet for 1969.  The World of Barbie Fashions Book One was dated 1968 for the 1969 market but still had some 1968 merchandise pictured.  Barbie's World: Bright, Swinging, Now was dated 1968 and contains all 1969 merchandise.
The earlier booklet did not show Talking Ken, the Truly Scrumptious dolls or Talking Julia or Julia's outfits, but had an unusual inside front cover series of photos.

The top booklet is a transitional one
between 1968 and 1969.

Since Talking Ken is not pictured in the earlier booklet,
I'm assuming he was not yet for sale.

As with Talking Ken, I'm assuming that Talking Julia
and the Truly Scrumptious dolls
weren't available until later in 1969.

The earlier 1969 booklet still pictured
the 1968 Twist N Turn Francie.

Older cases from 1967 and 1968 are shown
in the transitional 1968/1969 booklet on top.

Note the change in the Hair Fair items
between the earlier and later 1969 booklets.

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